Market intelligence : how and why organizations use market research
| Main Author: | |
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| Format: | Book |
| Published: |
London :
Kogan Page ,
c2004
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| Series: | Market research in practice series
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| Subjects: |
| Physical Description: | viii, 223 p. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749442018 |