Strategic management : competitiveness and globalization
Integrates the traditional industrial organizational model of strategic management with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio :
Thomson/South-Western ,
c2005
|
| Edition: | 6th ed |
| Subjects: |
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