Strategic management : competitiveness and globalization

Integrates the traditional industrial organizational model of strategic management with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage

Bibliographic Details
Main Authors: Hitt, Michael A. (Author), Hoskisson, Robert E. (Author), Ireland, R. Duane (Author)
Format: Book
Language:English
Published: Mason, Ohio : Thomson/South-Western , c2005
Edition:6th ed
Subjects:

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