Dictionary of marketing and advertising
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Kuala Lumpur
Golden Books Centre Sdn. Bhd.
c1998
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000048359 | ||
| 008 | 050207s1998 | ||
| 020 | |a 9837203269 | ||
| 090 | 0 | 0 | |a HF5412 |b .F33 1998 |
| 100 | 0 | |a Farrah, Joseph |e author | |
| 245 | 1 | 0 | |a Dictionary of marketing and advertising |c Joseph Farrah |
| 260 | 2 | |a Kuala Lumpur |b Golden Books Centre Sdn. Bhd. |c c1998 | |
| 300 | |a 310 p. |c 23 cm | ||
| 650 | 0 | |a Advertising |v Dictionaries | |
| 650 | 0 | |a Marketing |v Dictionaries | |
| 999 | |a 1000100584 |b Book |c Reference |e Gong Badak Campus | ||