How to write sales letters that sell : learn the secrets of successful direct mail

Bibliographic Details
Main Author: Bird, Drayton (Author)
Format: Book
Published: London : Kogan Page , c2002
Edition:2nd ed
Subjects:

MARC

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100 0 |a Bird, Drayton ,   |e author 
245 1 0 |a How to write sales letters that sell :   |b learn the secrets of successful direct mail   |c Drayton Bird 
250 |a 2nd ed 
260 2 |a London :   |b Kogan Page ,   |c c2002 
300 |a ix, 309 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Advertising, Direct-mail 
650 0 |a Business writing 
650 0 |a Sales letters 
999 |a 1000100753   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus