Direct marketing : a step-by-step guide to effective planning and targeting
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
Kogan Page ,
c2002
|
| Series: | Marketing in action series
|
| Subjects: |
MARC
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| 001 | 0000048277 | ||
| 005 | 20060216093000.0 | ||
| 008 | 050201s2002 | ||
| 020 | |a 0749436778 | ||
| 090 | 0 | 0 | |a HF5415.126 |b .M84 2002 |
| 100 | 0 | |a Mullin, Roddy , |e author | |
| 245 | 1 | 0 | |a Direct marketing : |b a step-by-step guide to effective planning and targeting |c Roddy Mullin. |
| 260 | 2 | |a London : |b Kogan Page , |c c2002 | |
| 300 | |a xii,180 p. ; |c 24 cm. | ||
| 440 | 0 | 0 | |a Marketing in action series |
| 650 | 0 | |a Direct marketing | |
| 999 | |a 1000100751 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||