Direct marketing a step-by-step guide to effective planning and targeting
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Kogan Page
c2002
|
| Series: | Marketing in action series
|
| Subjects: |
| Physical Description: | xii,180 p. 24 cm. |
|---|---|
| ISBN: | 0749436778 |