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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000048274 |
| 008 |
050201s2003 |
| 020 |
|
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|a 0749437979
|
| 090 |
0 |
0 |
|a HD69.B7
|b L467 2003
|
| 100 |
0 |
|
|a LePla, F. Joseph
|d 1955-
|e author
|
| 245 |
1 |
0 |
|a Brand driven
|b the route to integrated branding through great leadership
|c F. Joseph LePla, Susan V. Davis and Lynn M. Parker
|
| 260 |
2 |
|
|a London
|b Kogan Page
|c c2003
|
| 300 |
|
|
|a xvi, 334 p.
|b ill.
|c 24 cm
|
| 650 |
|
0 |
|a Brand name products
|x Management
|
| 650 |
|
0 |
|a Leadership
|
| 700 |
1 |
|
|a Davis, Susan V.
|q (Susan Voeller)
|d 1966-
|e author
|
| 700 |
1 |
|
|a Parker, Lynn M.
|e author
|
| 999 |
|
|
|a 1000100748
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|