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00000cam a2200000 7i4500 |
| 001 |
0000048274 |
| 005 |
20180129093000.0 |
| 008 |
050201s2003 |
| 020 |
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|a 0749437979
|
| 090 |
0 |
0 |
|a HD69.B7
|b L467 2003
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| 100 |
0 |
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|a LePla, F. Joseph ,
|d 1955- ,
|e author
|
| 245 |
1 |
0 |
|a Brand driven :
|b the route to integrated branding through great leadership
|c F. Joseph LePla, Susan V. Davis and Lynn M. Parker
|
| 260 |
2 |
|
|a London :
|b Kogan Page ,
|c c2003
|
| 300 |
|
|
|a xvi, 334 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Brand name products
|x Management
|
| 650 |
|
0 |
|a Leadership
|
| 700 |
1 |
|
|a Davis, Susan V. [
|q (Susan Voeller)] ,
|d 1966- ,
|e author
|
| 700 |
1 |
|
|a Parker, Lynn M. ,
|e author
|
| 999 |
|
|
|a 1000100748
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|