Brand driven : the route to integrated branding through great leadership
| Main Authors: | , , |
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| Format: | Book |
| Published: |
London :
Kogan Page ,
c2003
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| Subjects: |
| Physical Description: | xvi, 334 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0749437979 |