Your new business : a personal plan for success

Bibliographic Details
Main Author: Martin, Charles L. (Author)
Format: Book
Language:English
Published: Menlo Park, CA : Crisp Publications , c1993
Subjects:
Table of Contents:
  • The entrepreneural spirit
  • Sizing the options
  • Gearing up to prepare your business plans
  • Conducting the situation analysis
  • Charting your course: establishing objectives and defining your business
  • Hammaering out strategies and tactics: organizational considerations
  • Production decisions
  • Staffing the business: human resources
  • Marketing: more than selling
  • Purchasing and inventory control
  • Record keeping
  • Spreading the risk with insurance
  • Forecasts and budgets
  • Completing the planning process
  • Securing the capital you need
  • Concluding comments