Marketing research : methodological foundations

Bibliographic Details
Main Authors: Churchill, Gilbert A. (Author), lacobucci, Dawn (Author)
Format: Book
Published: Mason, Ohio : Thomson/South-Western , c2005
Edition:9th ed
Subjects:

MARC

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245 1 0 |a Marketing research :   |b methodological foundations   |c Gilbert A. Churchill, Dawn lacobucci 
250 |a 9th ed 
260 2 |a Mason, Ohio :   |b Thomson/South-Western ,   |c c2005 
300 |a xxii, 697 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes bibliographical references and indexes 
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