Marketing research : methodological foundations
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Mason, Ohio :
Thomson/South-Western ,
c2005
|
| Edition: | 9th ed |
| Subjects: |
| Physical Description: | xxii, 697 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0324201605 |