Cases in e-commerce

Bibliographic Details
Main Authors: Rayport, Jeffrey F. (Author), Jaworski, Bernard J. (Author)
Format: Book
Published: New York McGraw-Hill/Irwin/marketspaceU c2002
Subjects:

MARC

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100 0 |a Rayport, Jeffrey F.  |e author 
245 1 0 |a Cases in e-commerce  |c Jeffrey F. Rayport, Bernard J. Jaworski 
260 2 |a New York  |b McGraw-Hill/Irwin/marketspaceU  |c c2002 
300 |a xix, 631 p.  |b ill.  |c 25 cm 
650 0 |a Electronic commerce  |x Case studies 
650 0 |a Internet advertising  |v Case studies 
650 0 |a Internet marketing  |v Case studies 
700 1 |a Jaworski, Bernard J.  |e author 
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