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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000048147 |
| 005 |
20230417093000.0 |
| 008 |
050106s2002 |
| 020 |
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|
|a 0072500956
|
| 090 |
0 |
0 |
|a HF5548.32
|b .R387 2002
|
| 100 |
0 |
|
|a Rayport, Jeffrey F. ,
|e author
|
| 245 |
1 |
0 |
|a Cases in e-commerce
|c Jeffrey F. Rayport, Bernard J. Jaworski
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill/Irwin/marketspaceU ,
|c c2002
|
| 300 |
|
|
|a xix, 631 p. :
|b ill. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Electronic commerce
|x Case studies
|
| 650 |
|
0 |
|a Internet advertising
|v Case studies
|
| 650 |
|
0 |
|a Internet marketing
|v Case studies
|
| 700 |
1 |
|
|a Jaworski, Bernard J. ,
|e author
|
| 999 |
|
|
|a 1000101026
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|