Cases in e-commerce

Cases in e-commerce

Bibliographic Details
Main Authors: Rayport, Jeffrey F. (Author), Jaworski, Bernard J. (Author)
Format: Book
Published: New York : McGraw-Hill/Irwin/marketspaceU , c2002
Subjects:
Electronic commerce > Case studies
Internet advertising > Case studies
Internet marketing > Case studies
Description
Physical Description:xix, 631 p. : ill. ; 25 cm.
Bibliography:Includes bibliographical references and index
ISBN:0072500956

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