Introduction to e-commerce
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2004
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| Edition: | 2nd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
Table of Contents:
- 1. Frameworkfor e-commerce-- 2. Basic technology of the internet and e-commerce businesses-- 3. Market opportunity analysis-- 4. Business models-- 5. Strategy formulation: customer interface-- 6. Market communications and branding-- 7. Implementation-- 8. Metrics-- 9. Website development process-- 10. Site architecture-- 11. Human and financial capital-- 12. Media transformation-- 13. Public policy