rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to e-commerce
  name:
    name part: Rayport, Jeffrey F.
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Jaworski, Bernard J.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: McGraw-Hill/Irwin
    date issued: c2004
    date issued: 2004
    edition: 2nd ed
    issuance: monographic
  physical description:
    form: print
    extent: xxvii, 516 p. : ill. ; 25 cm.
  table of contents: 1. Frameworkfor e-commerce-- 2. Basic technology of the internet and e-commerce businesses-- 3. Market opportunity analysis-- 4. Business models-- 5. Strategy formulation: customer interface-- 6. Market communications and branding-- 7. Implementation-- 8. Metrics-- 9. Website development process-- 10. Site architecture-- 11. Human and financial capital-- 12. Media transformation-- 13. Public policy
  note: Jeffrey F. Rayport, Bernard J. Jaworski
  note: Includes index
  subject:
    topic: Electronic commerce
  related item:
    title info:
      title: McGraw-Hill/Irwin series in marketing
  identifier: 0072553472
  record info:
    record creation date: 050106
    record change date: 20081007093000.0
    record identifier: 0000048145