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00000cam a2200000 7i4500 |
| 001 |
0000048145 |
| 005 |
20081007093000.0 |
| 008 |
050106s2004 |
| 020 |
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|a 0072553472
|
| 090 |
0 |
0 |
|a HF5548.32
|b .R393 2004
|
| 100 |
0 |
|
|a Rayport, Jeffrey F. ,
|e author
|
| 245 |
1 |
0 |
|a Introduction to e-commerce
|c Jeffrey F. Rayport, Bernard J. Jaworski
|
| 250 |
|
|
|a 2nd ed
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill/Irwin ,
|c c2004
|
| 300 |
|
|
|a xxvii, 516 p. :
|b ill. ;
|c 25 cm.
|
| 440 |
|
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a 1. Frameworkfor e-commerce-- 2. Basic technology of the internet and e-commerce businesses-- 3. Market opportunity analysis-- 4. Business models-- 5. Strategy formulation: customer interface-- 6. Market communications and branding-- 7. Implementation-- 8. Metrics-- 9. Website development process-- 10. Site architecture-- 11. Human and financial capital-- 12. Media transformation-- 13. Public policy
|
| 650 |
|
0 |
|a Electronic commerce
|
| 700 |
1 |
|
|a Jaworski, Bernard J. ,
|e author
|
| 999 |
|
|
|a 1000101024
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000106575
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|