Public relations : strategies and tactics

Bibliographic Details
Main Authors: Wilcox, Dennis L. (Author), Cameron, Glen T. (Author)
Format: Book
Published: Boston, [Mass.] : Allyn and Bacon , c2006
Edition:8th ed
Subjects:
Table of Contents:
  • Part One: Role
  • Part Two: Process
  • Part Three: Strategy
  • Part Four: Tactics
  • Part Five: Application.