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00000cam a2200000 7i4500 |
| 001 |
0000048087 |
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20081117.0 |
| 008 |
041228s2006 maua eng |
| 020 |
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|a 0205449441
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| 020 |
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|a 9780205449446
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| 090 |
0 |
0 |
|a HM1221
|b .W55 2006
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| 100 |
1 |
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|a Wilcox, Dennis L. ,
|e author
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| 245 |
1 |
0 |
|a Public relations :
|b strategies and tactics
|c Dennis L. Wilcox, Glen T. Cameron
|
| 250 |
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|a 8th ed
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| 260 |
|
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|a Boston, [Mass.] :
|b Allyn and Bacon ,
|c c2006
|
| 300 |
|
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|a xx, 620 p. :
|b col. ill. ;
|c 26 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a Part One: Role -- Part Two: Process -- Part Three: Strategy -- Part Four: Tactics -- Part Five: Application.
|
| 650 |
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0 |
|a Public relations
|
| 650 |
|
0 |
|a Public relations
|z United States
|
| 700 |
1 |
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|a Cameron, Glen T. ,
|e author
|
| 999 |
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|a 1000108381
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|