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20080513093000.0 |
| 008 |
080422s1995 enk eng |
| 020 |
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|a 0131509705
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| 020 |
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|a 9780131509702
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| 090 |
0 |
0 |
|a HF5415.13
|b .M3447 1995
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| 245 |
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|a Marketing and entrepreneurship in SMEs :
|b an innovative approach
|c David Carson ... [et al.]
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| 260 |
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|a Harlow, England :
|b Financial Times/Prentice Hall ,
|c 1995
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| 300 |
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|a xvi, 296 p :
|b ill. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
1 |
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|a 1. Marketing and entrepreneurship: an overview -- 2. Developments in management -- 3. Evolution and development of marketing -- 4. The concept of entrepreneurship -- 5. Management in SMEs -- 6. Marketing in the context of SMEs -- 7. Management and marketing competencies -- 8. Marketing management decision-making -- 9. Managerial relationships -- 10. The marketing and entrepreneurship interface -- 11. Entrepreneurial management -- 12. A general framework for developing entrepreneurial marketing -- 13. Marketing competencies for entrepreneurs -- 14. Networks for entrepreneurs and entrepreneurial marketers -- 15. The entrepreneurial marketing plan
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Small business
|x Management
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| 700 |
1 |
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|a Carson, David ,
|d 1947- ,
|e author
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| 999 |
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|a 1000108380
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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