International marketing strategy : analysis, development and implementation

Bibliographic Details
Main Authors: Doole, Isobel , 1954- (Author), Lowe, Robin , 1945- (Author)
Format: Book
Published: London : Thomson , c2004
Edition:4th ed
Subjects:

MARC

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090 0 0 |a HF1416   |b .D66 2004 
100 0 |a Doole, Isobel ,   |d 1954- ,   |e author 
245 1 0 |a International marketing strategy :   |b analysis, development and implementation   |c Isobel Doole and Robion Lowe 
250 |a 4th ed 
260 2 |a London :   |b Thomson ,   |c c2004 
300 |a xxi, 445 p. :   |b ill. ;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Management 
650 0 |a Export marketing   |x Management   |v Case studies 
700 1 |a Lowe, Robin ,   |d 1945- ,   |e author 
999 |a 1000099914   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus