International marketing strategy analysis, development and implementation

Bibliographic Details
Main Authors: Doole, Isobel 1954- (Author), Lowe, Robin 1945- (Author)
Format: Book
Published: London Thomson c2004
Edition:4th ed
Subjects:

MARC

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100 0 |a Doole, Isobel  |d 1954-  |e author 
245 1 0 |a International marketing strategy  |b analysis, development and implementation  |c Isobel Doole and Robion Lowe 
250 |a 4th ed 
260 2 |a London  |b Thomson  |c c2004 
300 |a xxi, 445 p.  |b ill.  |c 28 cm 
650 0 |a Export marketing  |x Management 
650 0 |a Export marketing  |x Management  |v Case studies 
700 1 |a Lowe, Robin  |d 1945-  |e author 
999 |a 1000099914  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus