International marketing strategy : analysis, development and implementation
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
London :
Thomson ,
c2004
|
| Edition: | 4th ed |
| Subjects: |
| Physical Description: | xxi, 445 p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1844800253 |