Customer behaviour : consumer behaviour and beyond

Bibliographic Details
Main Author: Widing, Robert (Author)
Format: Book
Published: Victoria, Australia : Thomson , 2003
Subjects:

MARC

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020 |a 0170107868 
090 0 0 |a HF5415.32   |b .C878 2003 
245 0 0 |a Customer behaviour :   |b consumer behaviour and beyond   |c Robert Widing ... [et al.] 
260 2 |a Victoria, Australia :   |b Thomson ,   |c 2003 
300 |a xxiii, 560 p. :   |b ill. ;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior 
650 0 |a Consumer satisfaction 
650 0 |a Consumers' preferences 
650 0 |a Marketing 
700 1 |a Widing, Robert ,   |e author 
999 |a 1000099908   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus