Electronic marketing : theory and practice for the twenty-first century

Bibliographic Details
Main Authors: O'Connor, John (Author), Evans, Martin (Author), Galvin, Eamonn (Author)
Format: Book
Published: Harlow, Essex, England : Financial Times/Prentice Hall , 2004
Subjects:

MARC

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020 |a 0273684760 
090 0 0 |a HF5415.1265   |b .O365 2004 
100 0 |a O'Connor, John ,   |e author 
245 1 0 |a Electronic marketing :   |b theory and practice for the twenty-first century   |c John O'Connor, Eamonn Galvin and Martin Evans 
260 2 |a Harlow, Essex, England :   |b Financial Times/Prentice Hall ,   |c 2004 
300 |a xii, 440 p. :   |b ill. ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Electronic commerce 
650 0 |a Internet marketing 
700 1 |a Evans, Martin ,   |e author 
700 1 |a Galvin, Eamonn ,   |e author 
999 |a 1000099807   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus