Electronic marketing : theory and practice for the twenty-first century
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Harlow, Essex, England :
Financial Times/Prentice Hall ,
2004
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| Subjects: |
| Physical Description: | xii, 440 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273684760 |