Consumer behavior and marketing strategy

Bibliographic Details
Main Authors:	Peter, J. Paul (Author), Olson, Jerry C. [ (Jerry Corrie)] , 1944- (Author)
Format:	Book
Published:	Boston : McGraw-Hill/Irwin , c2005
Edition:	7th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior Marketing

Consumer behavior and marketing strategy by Peter, J. Paul, Olson, Jerry C. [ (Jerry Corrie)] , 1944-

Published 2008

Table of contents only
Publisher description

Published 1999