Consumer behavior and marketing strategy

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Consumer behavior and marketing strategy

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Bibliographic Details
Main Authors:	Peter, J. Paul (Author), Olson, Jerry C. [ (Jerry Corrie)] , 1944- (Author)
Format:	Book
Published:	Boston : McGraw-Hill/Irwin , c2005
Edition:	7th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Consumer behavior Marketing

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