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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000047472 |
| 005 |
20210727093000.0 |
| 008 |
040913s2005 |
| 020 |
|
|
|a 0072864877
|
| 090 |
0 |
0 |
|a HF5415.3
|b .P468 2005
|
| 100 |
0 |
|
|a Peter, J. Paul ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior and marketing strategy
|c J. Paul Peter, Jerry C. Olson
|
| 250 |
|
|
|a 7th ed
|
| 260 |
2 |
|
|a Boston :
|b McGraw-Hill/Irwin ,
|c c2005
|
| 300 |
|
|
|a xxv, 578 p. :
|b ill. ;
|c 27 cm.
|
| 440 |
0 |
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Olson, Jerry C. [
|q (Jerry Corrie)] ,
|d 1944- ,
|e author
|
| 999 |
|
|
|a 1000099806
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|