Consumer behavior and marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
c2005
|
| Edition: | 7th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxv, 578 p. ill. 27 cm |
|---|---|
| ISBN: | 0072864877 |