Consumer behavior and marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2005
|
| Edition: | 7th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: | xxv, 578 p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072864877 |