Competing for markets : growth strategies for SMEs

Competing for markets : growth strategies for SMEs

Bibliographic Details
Main Authors: Lee, Khai Sheang (Author), Lim, Guan Hua (Author), Tan, Soo Jiuan (Author)
Format: Book
Published: Singapore : McGraw Hill , c2002
Subjects:
Business planning > Southeast Asia
Business planning > Southeast Asia > Case studies
Marketing > Southeast Asia
Marketing > Southeast Asia > Case studies
Small business > Southeast Asia
Small business > Southeast Asia > Case studies
Description
Physical Description:x, 182 p. : ill. ; 23 cm.
Bibliography:Includes bibliographical references (p. [168]-174) and index
ISBN:0071189599

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