Marketing : best practices

Bibliographic Details
Main Author: Ab. Aziz Latif , 1955- (Author)
Format: Book
Published: Singapore : Thomson , c2003
Subjects:
Description
Item Description:Adapted from Marketing: best practices, 2nd ed. by K. Douglas Hoffman ... [et al.]--verso t.p.
Physical Description:xii, 596 p. : ill. ; 28 cm.
Bibliography:Includes bibliographical references
ISBN:9812437495