Strategic Asian marketing : an essential guide for managers

Bibliographic Details
Main Authors: Keh, Hean Tat (Author), Chiang, Jeongwen (Author)
Format: Book
Published: Singapore : Pearson Prentice Hall , c2004
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000047376
005 20051205093000.0
008 040906s2004
020 |a 981244565X 
090 0 0 |a HF5415.12.A7   |b K3 2004 
100 0 |a Keh, Hean Tat ,   |e author 
245 1 0 |a Strategic Asian marketing :   |b an essential guide for managers   |c Hean Tat Keh, Jeongwen Chiang 
260 2 |a Singapore :   |b Pearson Prentice Hall ,   |c c2004 
300 |a xvii, 269 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |z Asia   |x Management 
700 1 |a Chiang, Jeongwen ,   |e author 
999 |a 1000099708   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus