Strategic Asian marketing : an essential guide for managers

Bibliographic Details
Main Authors: Keh, Hean Tat (Author), Chiang, Jeongwen (Author)
Format: Book
Published: Singapore : Pearson Prentice Hall , c2004
Subjects:
Description
Physical Description:xvii, 269 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references and index
ISBN:981244565X