Strategic Asian marketing an essential guide for managers

Bibliographic Details
Main Authors:	Keh, Hean Tat (Author), Chiang, Jeongwen (Author)
Format:	Book
Published:	Singapore Pearson Prentice Hall c2004
Subjects:	Marketing > Asia > Management

Description
Physical Description:	xvii, 269 p. ill. 24 cm
ISBN:	981244565X

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