APA (7th ed.) Citation

Keh, H. T., & Chiang, J. (2004). Strategic Asian marketing: An essential guide for managers. Pearson Prentice Hall.

Chicago Style (17th ed.) Citation

Keh, Hean Tat, and Jeongwen Chiang. Strategic Asian Marketing: An Essential Guide for Managers. Singapore: Pearson Prentice Hall, 2004.

MLA (9th ed.) Citation

Keh, Hean Tat, and Jeongwen Chiang. Strategic Asian Marketing: An Essential Guide for Managers. Pearson Prentice Hall, 2004.