Principles of marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Pearson/Education International ,
c2004
|
| Edition: | 10th ed |
| Subjects: |
| Physical Description: | 1 v. (various pagings) : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0131212761 |