Marketing : an introduction

Bibliographic Details
Main Authors: Armstrong, Gary [ (Gary M.)] (Author), Kotler, Philip (Author)
Format: Book
Published: Upper Saddle River, NJ : Pearson/Prentice Hall , c2005
Edition:7th ed
Subjects:

MARC

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100 0 |a Armstrong, Gary [  |q (Gary M.)] ,   |e author 
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong, Philip Kotler 
250 |a 7th ed 
260 2 |a Upper Saddle River, NJ :   |b Pearson/Prentice Hall ,   |c c2005 
300 |a xxvi, 581p. :   |b col. ill ;   |c 28 cm. 
500 |a Kotler's name appears first on the earlier edition 
504 |a Includes bibliographical references and index 
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