Marketing : an introduction
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Pearson/Prentice Hall ,
c2005
|
| Edition: | 7th ed |
| Subjects: |
| Item Description: | Kotler's name appears first on the earlier edition |
|---|---|
| Physical Description: | xxvi, 581p. : col. ill ; 28 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0131424106 |