Market research in practice : a guide to the basics

Bibliographic Details
Main Authors: Hague, Paul N. (Author), Hague, Nick , 1974- (Author), Morgan, Carol-Ann , 1958- (Author)
Format: Book
Published: London : Kogan Page , c2004
Series:Market research in practice
Subjects:

MARC

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090 0 0 |a HF5415.2   |b .H253 2004 
100 0 |a Hague, Paul N. ,   |e author 
245 1 0 |a Market research in practice :   |b a guide to the basics   |c Paul Hague, Nick Hague & Carol-Ann Morgan 
260 2 |a London :   |b Kogan Page ,   |c c2004 
300 |a xii, 244 p. ;   |c 24 cm. 
440 0 0 |a Market research in practice 
504 |a Includes bibliographical references (p. 221-235) and index 
650 0 |a Marketing research 
700 1 |a Hague, Nick ,   |d 1974- ,   |e author 
700 1 |a Morgan, Carol-Ann ,   |d 1958- ,   |e author 
999 |a 1000099401   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus