Marketing*wise : an unconventional approach to strategic marketing for Asia

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Marketing*wise : an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Authors:	Goh, Sunny T. H. (Author), Khoo, Kheng-Hor (Author)
Format:	Book
Published:	Petaling Jaya, Selangor : Prentice Hall , c2003
Subjects:	Marketing > Management

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