Marketing*wise : an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Authors: Goh, Sunny T. H. (Author), Khoo, Kheng-Hor (Author)
Format: Book
Published: Petaling Jaya, Selangor : Prentice Hall , c2003
Subjects:
Description
Physical Description:xiv, 210 p. : ill. ; 22 cm.
ISBN:9832639336