Marketing*wise an unconventional approach to strategic marketing for Asia

Bibliographic Details
Main Authors: Goh, Sunny T. H. (Author), Khoo, Kheng-Hor (Author)
Format: Book
Published: Petaling Jaya, Selangor Prentice Hall c2003
Subjects:
Description
Physical Description:xiv, 210 p. ill. 22 cm
ISBN:9832639336