APA (7th ed.) Citation

Goh, S. T. H., & Khoo, K. (2003). Marketing*wise: An unconventional approach to strategic marketing for Asia. Prentice Hall.

Chicago Style (17th ed.) Citation

Goh, Sunny T. H., and Kheng-Hor Khoo. Marketing*wise: An Unconventional Approach to Strategic Marketing for Asia. Petaling Jaya, Selangor: Prentice Hall, 2003.

MLA (9th ed.) Citation

Goh, Sunny T. H., and Kheng-Hor Khoo. Marketing*wise: An Unconventional Approach to Strategic Marketing for Asia. Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.