Global marketing

Bibliographic Details
Main Authors: Keegan, Warren J. (Author), Green, Mark C. (Author)
Format: Book
Published: Upper Saddle River, NJ : Prentice Hall , c2003
Edition:3rd ed
Subjects:
Description
Physical Description:xix, 666 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and index
ISBN:0130669989