APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2003). Global marketing (3rd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 3rd ed. Upper Saddle River, NJ: Prentice Hall, 2003.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 3rd ed. Prentice Hall, 2003.