Market research in the Internet age : leveraging the Internet for market measurement and consumer insight

Bibliographic Details
Main Authors: Monster, Robert W. (Author), Pettit, Raymond C. (Author)
Format: Book
Published: Singapore : John Wiley , c2002
Subjects:

MARC

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090 0 0 |a HF5415.1265   |b .M657 2002 
100 0 |a Monster, Robert W. ,   |e author 
245 1 0 |a Market research in the Internet age :   |b leveraging the Internet for market measurement and consumer insight   |c Robert W. Monster, Raymond C. Pettit 
260 2 |a Singapore :   |b John Wiley ,   |c c2002 
300 |a xxi, 306 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing research 
650 0 |a Telemarketing 
700 1 |a Pettit, Raymond C. ,   |e author 
999 |a 1000096211   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus