Market research in the Internet age : leveraging the Internet for market measurement and consumer insight
| Main Authors: | , |
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| Format: | Book |
| Published: |
Singapore :
John Wiley ,
c2002
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| Subjects: |
| Physical Description: | xxi, 306 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0470820640 |