Consumer behavior : building marketing strategy

Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Published: Boston, Mass. : Irwin McGraw Hill , c2001
Edition:8th ed.
Subjects:

MARC

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100 0 |a Hawkins, Del I. ,   |e author 
245 1 0 |a Consumer behavior :   |b building marketing strategy   |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney 
250 |a 8th ed. 
260 2 |a Boston, Mass. :   |b Irwin McGraw Hill ,   |c c2001 
300 |a xxiv, 760 p. ;   |c 24 cm.   |e 1 computer disc (3 1/2 in.) 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior   |z United States 
650 0 |a Consumer behavior   |z United States   |v Case studies 
650 0 |a Market surveys   |z United States 
700 1 |a Best, Roger J. ,   |e author 
700 1 |a Coney, Kenneth A. ,   |e author 
999 |a 1000087906   |b CD-ROM   |c Close Access   |e Gong Badak Campus 
999 |a 1000088090   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus