Consumer behavior : building marketing strategy
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Boston, Mass. :
Irwin McGraw Hill ,
c2001
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: | xxiv, 760 p. ; 24 cm. 1 computer disc (3 1/2 in.) |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072316020 |