International marketing

Bibliographic Details
Main Authors: Czinkota, Michael R. (Author), Ronkainen, Ilkka A. (Author)
Format: Book
Published: Fort Worth, Tex. : Harcourt College Publishers , c2002
Edition:2002 update
Subjects:
Description
Item Description:Web-enhanced
Physical Description:xxiii, 815, [25] p. : ill. ; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:0030330963