Hospitality marketing management: student workbook
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
Wiley ,
c2006
|
| Edition: | 4th ed |
| Subjects: |
Table of Contents:
- 1. Introduction to hospitality marketing
- 2. Introduction to hospitality services marketing
- 3. Understanding the behaviour of hospitality consumers
- 4. Marketing segmentation and positioning
- 5. Developing a marketing plan
- 6. Information for marketing decisions
- 7. Developing new products and services
- 8. Product-service mix strategy
- 9. Marketing channels
- 10. E-commerce
- 11. Promotion and advertising
- 12. Advertising and media planning
- 13. Sales promotions, merchandising, and public relations
- 14. Personal selling
- 15. Pricing strategy
- 16. Using menu design as a marketing tool