http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Hospitality marketing management: student workbook
Student workbook: Hospitality marketing management
1. Introduction to hospitality marketing -- 2. Introduction to hospitality services marketing -- 3. Understanding the behaviour of hospitality consumers -- 4. Marketing segmentation and positioning -- 5. Developing a marketing plan -- 6. Information for marketing decisions -- 7. Developing new products and services -- 8. Product-service mix strategy -- 9. Marketing channels -- 10. E-commerce -- 11. Promotion and advertising -- 12. Advertising and media planning -- 13. Sales promotions, merchandising, and public relations -- 14. Personal selling -- 15. Pricing strategy -- 16. Using menu design as a marketing tool