rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Hospitality marketing management: student workbook
  title info:
    title: Student workbook: Hospitality marketing management
  name:
    name part: Reid, Robert D. [ (Robert Delaware)]
    name part: 1940-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Bojanic, David C.
    role:
      role term: author
  name:
    name part: Reid, Robert D. [ (Robert Delaware)]
    name part: 1940-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nju
    place:
      place term: Hoboken, NJ
    publisher: Wiley
    date issued: c2006
    date issued: 2006
    edition: 4th ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: x, 101 p. : ill. ; 23 cm.
  table of contents: 1. Introduction to hospitality marketing -- 2. Introduction to hospitality services marketing -- 3. Understanding the behaviour of hospitality consumers -- 4. Marketing segmentation and positioning -- 5. Developing a marketing plan -- 6. Information for marketing decisions -- 7. Developing new products and services -- 8. Product-service mix strategy -- 9. Marketing channels -- 10. E-commerce -- 11. Promotion and advertising -- 12. Advertising and media planning -- 13. Sales promotions, merchandising, and public relations -- 14. Personal selling -- 15. Pricing strategy -- 16. Using menu design as a marketing tool
  note: Robert D. Reid and David C. Bojanic
  subject:
    topic: Hospitality industry
    topic: Marketing
  identifier: 0471696102
  identifier: 9780471696100
  record info:
    record creation date: 090204
    record change date: 20190319093000.0
    record identifier: 0000045544